I am pleased to announce that Sullivan Street Press is embarking on a new marketing team (the Sullivan Street Team), a group of 40 who will help us to sell 100,000 copies of all our titles within the next year. 40 for 100,000.
Yes, an impressive goal. Become a member of the Sullivan Street Team so you can help Sullivan Street Press fulfill its mission–to change the publishing paradigm–by creating a new form of e-books that are really book apps. The future for all book publishers, as I see it, is to create communities of engaged readers, who share the goals of the authors, who want to reach out to others in the book world with similar goals and bridge the divides we experience when working to make this planet a better place to live.
These new book apps designed to work on smart phones and tablets will cost money to develop. The good news about this type of development is that once we have a prototype, we’ll have what we need for all the books we subsequently publish.
Most companies rely on “Kickstarter” campaigns to fund their new ideas. Sullivan Street Press wants to have a different relationship to those who fund our work. We want to work with those already engaged in the work we do, who see things much as we do and want to help others see this new type of participatory activism. We want the sales of our books to drive the mission forward so that when we develop the book apps, there are those who know exactly why we are moving forward in this way.
Traditionally, start ups use venture capitalists to invest huge sums of money to get their ideas to market. The “value” of this kind of work is to get to the stage where Wall Street will be interested.
Sullivan Street Press sees the way forward in a very different light. By selling our books to as wide an audience as possible, it will be the ideas each of our authors shares that will drive this campaign.
If you want to become one of the 40 for 100,000, that is you want to donate one hour per week to get the word out about the books we publish to a large book buying world, encouraging them to buy the books and to do even more, then please contact me. Dedicated people who love to use social media to network and engage are who we need. Though, not everyone is comfortable using social media to educate and inform.
If your strength is getting our authors’ books into libraries and bookstores and setting up events, then you too would be a valuable member of the Sullivan Street Team.
This is a serious campaign with real goals and real rewards for meeting the goals.
Please, ASK ME. If you want to be one of the 40 for 100,000, let me know and we can put you on the Sullivan Street Team.